What to put on a barbershop or salon website
Someone looking for where to get a haircut or a manicure opens several sites in a row and looks for answers to the same questions. The site that answers fastest gets the booking.
1. The price list
A service and its price on one line. If the price depends on length or difficulty, write "from". A hidden price puts people off: they go where it is visible.
Group the services by section: haircuts, beard, care, packages. Put a package of two services at one price on its own line: clients like to see what they save.
2. The staff
Names, photos and the speciality of each one. Clients often choose a person rather than a place. Write what each does best, and the years of experience if it does you credit.
3. Photos of the work
A few good photos beat twenty random ones. Show the result you want to repeat. Shoot from a few angles, in good light, without filters.
4. Address and opening hours
Address, map, phone, schedule. Check them: an out-of-date opening time costs you the client who arrived at a closed door. Add a landmark and say where to park.
5. Online booking
A form where the client picks a service and a time without calling. It is what turns a visitor into a booking at ten in the evening, when you have stopped answering the phone. The booking button should be visible at once, not at the bottom of the page.
What to add when the basics are done
Reviews from clients, with names.
Links to Instagram or Telegram.
Answers to common questions: is booking required, can you pay by card, can you bring a child.
Cancellation rules, if you have them.
What to avoid
A price list as a picture: search engines cannot read it.
Photos from other places, or stock photos.
A booking button that leads to a form with ten fields.
Opening hours that differ from the ones on the maps.
Where to start
If time is short, start with the prices, the address and booking, and add the rest later. The FastSite templates for a barbershop and a beauty salon already have all of these blocks; you only fill in your own details. What to prepare in advance is in the short checklist, and what it costs is on the pricing page.
Frequently asked questions
How many masters should the site show?
Everyone who sees clients. Even if there is one master, give them a block of their own with a photo and a short description: people go to a person, not to a signboard.
Do I need online booking if clients phone anyway?
Yes. Some people do not call in the evenings or during working hours, but they will book if it takes a minute. How to set it up with alerts to a messenger is covered in “Online booking on your site, with Telegram alerts”.
How often should the price list be updated?
Every time a price changes, and reread it in full at least twice a year. An outdated price on the site is worse than none: the client arrives and hears a different sum.
What else should I check before launch?
That the site opens on a smartphone, that the booking button is visible at once and that the opening hours match the ones on the map. The first two are covered in more detail in “Why a website gets no enquiries”.