Why a website gets no enquiries: 8 reasons
The site is there, and the enquiries are not. There is rarely only one reason, and most of them show up in fifteen minutes. All it takes is to open the site on a phone and look at it as a client would.
1. Nobody finds the site
If nobody visits the site, there will be no enquiries whatever the design. Check in Google Search Console which searches you appear for and how often people click.
A common cause: the pages lack the words a client searches with. "Aurora Beauty Studio" will not be found for "manicure Teremky" until those words are on the page.
2. No prices
Without a price, a visitor goes where the price is shown. Even "from" or a range keeps them longer than "call for details".
3. It is unclear what you do
The first screen has to answer three questions: what you offer, where and for whom. A slogan with nothing concrete makes people guess, and the visitor moves on.
4. A complicated form
Every extra field cuts the number of enquiries. For a first contact, a name, a phone number and a line about the task are enough. The rest can be settled in conversation.
5. The site is awkward on a phone
Most visitors of a small business come from a mobile. Check that the phone number can be tapped, that the text reads without zooming and that no banner covers the buttons.
6. The site opens slowly
If a page takes longer than three seconds to load, some people leave before it does. Large photos are the usual culprit. You can check the speed for free in Google's PageSpeed Insights.
7. No trust
A visitor looks for proof that you can be trusted: real photos, reviews with names, an address, company details. A site without them looks like a page made yesterday.
8. Enquiries get lost
Sometimes the enquiries arrive, but nobody sees them. Send a test enquiry through the form and check where it ended up and how long the reply took.
A reply within the hour wins more orders than a reply the next day. By then the client has already written to your competitors.
A fifteen-minute check
- A booking or an enquiry from a phone, start to finish.
- The price of your most popular service.
- Whether a friend can say what you do after ten seconds on the site.
- A Google search for "service + city".
- The speed in PageSpeed Insights.
Frequently asked questions
How many enquiries should a site bring?
It depends on the trade and the number of visitors. There is no single figure: only a small share of visitors leave an enquiry, and it differs from trade to trade. So watch the trend: whether enquiries grow when visits grow. If there are hundreds of visitors and no enquiries at all, the cause is on the site itself.
Will advertising help?
Advertising brings visitors, but it does not fix the site. If the site does not convince, advertising only spends money faster. Fix the prices, the form and the mobile version first.
How soon do changes show results?
Prices, the form and a tappable phone number work at once. Google notices changes for search within a few weeks.
Where to start
Fix the simplest things first: prices, the form and a tappable phone number. The FastSite templates in the gallery already have these blocks for every trade. What to put on a company website is covered in a separate article, and how to get clients from the map is here.