A website for a shop: catalogue, prices, delivery

Not every shop needs a basket and online payment. A shop with a few hundred items, a showroom or a workshop that makes things to order is often served well by a catalogue with prices and a quick answer to questions. The buyer sees the item and the price and writes to you, and you take the order.

1. The catalogue

Every item gets a photo, a name, a price and a few lines of detail: size, material, colour. Split the catalogue into sections the way a buyer searches: by the kind of item, not by the supplier's name.

You do not have to add everything at once. Start with the items that sell best and fill in the rest gradually.

2. Product photos

Shoot every item the same way: the same light, the same angle, a plain background. The catalogue then looks like one shop and not a pile of pictures. For clothes and furniture, add a photo on a person or in a room so the size is clear.

3. Prices and stock

"Price on request" sends a buyer to a shop that shows it. Put a price on every item, even if it changes often. Updating it in the panel takes a minute.

Mark what is in stock and what is made to order, and in how many days. It is the most common question after the price.

4. Delivery, payment and returns

• Delivery. The carrier, how many days a parcel takes and from what sum delivery is free.
• Payment. A card, a bank transfer, cash on delivery.
• Returns. In Ukraine, non-food goods of proper quality can be exchanged or returned within 14 days, except those on the official list of exceptions. Write how it works with you.

These three blocks answer most questions before they are sent.

5. How to order

A question form, a phone number and messengers next to the catalogue. Ask the buyer to name the item, the size or the colour in the form, and one reply is enough. Say how fast you answer, and keep to it.

6. The showroom

If the goods can be seen in person, give the address, the opening hours and a map. Add how to find the entrance and where to park. Some buyers only buy after they have held the thing in their hands.

What builds trust

• Reviews from buyers, with their names and what they bought.
• The brands you work with.
• Photos of the showroom or the warehouse.
• Your business details.

When a catalogue is no longer enough

If there are thousands of items, stock changes every day and buyers want to pay on the site at once, you need a full online shop with a basket and stock tracking, and FastSite has the Shop package for that. For a start, for a showroom and for made-to-order goods, a catalogue with a form is usually enough.

Where to start

Twenty best-selling items, the delivery terms and your contacts are enough to start. The FastSite template for a shop or a showroom already has these blocks. How to prepare photos and texts in one evening is in a short checklist, and what a site costs is on the pricing page.