A clinic or dentist website: what patients look for

A patient chooses a clinic differently from a café. They compare doctors, prices and reviews, and then check once more whether these people can be trusted. The site that answers those questions without a phone call gets the booking.

1. Doctors

Many patients search for a particular doctor by name and find the clinic afterwards. Each doctor needs a photo, a speciality, years of practice and education.

Write what to come to them with. "Treating caries and restorations" is clearer than "therapeutic dentistry".

2. Prices

A patient's first question is what a consultation costs. Show the price of a first visit, a follow-up and the most common tests or procedures. If the price depends on an examination, write "from" and explain what it depends on.

In dentistry a breakdown helps: an examination, an X-ray, a filling, a professional cleaning. The patient sees what the bill is made of and worries less about surprises.

3. The licence and documents

Medical practice in Ukraine requires a licence from the Ministry of Health. The licence number on the page, the doctors' certificates and the legal name with an address build trust before the first call.

4. Online booking

The front desk is busy, and patients often look for a doctor in the evening. A form where they pick a doctor, a day and a free time takes bookings around the clock. When booking follows each doctor's hours, a patient only sees the slots that are free.

5. Preparing for a visit

Write what to bring and how to prepare: on an empty stomach, with earlier results, with a referral. Add how to find the entrance, where to park and whether there is a ramp. Fewer visits then have to be moved.

What to avoid

• Promises of a result: "cured for good" raises suspicion instead of convincing.
• Stock photos instead of your own rooms and doctors.
• A price list as a picture: a search engine cannot read it, and it is hard to read on a phone.
• Medical terms where plain words would do.

Where to start

The minimum to start with: doctors, visit prices, the address with your hours, and booking. The FastSite template for a medical clinic already has these blocks, so all that is left is your own details. What to prepare in advance is in a short checklist, and what such a site costs is on the pricing page.